SEO (search engine optimisation) is the process of improving the rankings of a website in the search engines.

How do search engines work?

Search engines, such as Google, browse the Web and try to sort the millions of pages they find. To rank pages they analyze their content and try to figure out their relative authority (this is measured in a large part by the quantity and quality of links pointing to a page).

This way search engines calculate which pages should be shown first when a user searches for a specific keyword.

How do we do SEO?

SEO is about convincing search engines that your page is more relevant to a certain keyword than other pages. So how is it done?

There are three basic steps that always should be taken care of:

1. Get a good website (or improve your old one) – make sure your website is correctly constructed for the search engines and useful for your users. SEO should never be about tricking search engines into promoting bad websites, but rather about optimising already good ones.
2. Optimise your website content. If you don’t tell Google your website is about a specific topic, it will never know.
3. Take care of external factors, such as links, that will increase the overall authority of your website

All of these steps combined together will be the factor that allows your website to outperform competitors.

The TOP is the place to be

Being number one in Google has a huge advantage. Research shows that often over 40% of users will click on the first result. Only a small percent will click on websites listed #6 through to #10 and even a smaller fraction will ever look at websites listed on page 2.

Why should your competitors benefit from being #1? Talk to us to learn how you can outrank your competition in Google.